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PAID SOCIAL ADVERTISING AGENCY
Reach your goals
through creative,
highly-targeted
advertising campaigns
Paid social is an intensely competitive, yet essential, space to be in. Through social media advertising, your business can achieve meaningful growth by reaching prospective and existing customers on the right platform at the right stage in their journey.
How paid social advertising services help your business
Social media provides a fantastic opportunity for your business to reach targeted audiences online. Through the amount of data each platform holds about its users, social networks facilitate granular target capabilities via specific demographics, locations and behaviours. For this reason, social media advertising has the potential to help any kind of business reach its goals, whether B2B or B2C, ecommerce or lead generation.
Combining scroll-stopping creative with strategic targeting and data-driven optimisation, Sention can help you reach a qualified audience, driving impressions, clicks, conversions and revenue growth. Granular targeting capabilities allow you to promote your products or services directly to the people that are seeking your solution.
Social media is increasingly pay-to-play, with the market dominated by a few platforms from tech giants. However, ads on emerging, or more niche, platforms offer various benefits depending on your objective. If you want to explore a particular network not listed below, that’s not to say that we can’t help. Get in touch to find out which platform can help drive growth for your business.
Paid social services we offer
To put your brand in front of your customers and cut through the noise of your competitors, we devise and deliver scroll-stopping social media campaigns deployed across the following platforms:
Facebook Advertising
Meta’s Facebook offers highly targeted advertising solutions to help you connect with over 2bn monthly active users. Convert awareness into action with Facebook ads that target every stage of the user journey.
Instagram Advertising
Also owned by Meta, Instagram is a highly visual, engaging advertising solution for your business. Drive ROI by combining Facebook’s extensive ad system with Instagram’s market-leading native placements.
LinkedIn Advertising
The world’s largest professional network, LinkedIn enables you to connect with its members in a context that blurs work and leisure. Suitable for B2B (and certain B2C) objectives, learn how to target key decision-makers through a variety of ad formats.
TikTok Advertising
No longer just for Gen Z, TikTok’s exponential growth since its global launch sets it apart from other platforms. With over a billion active users, this channel is not one to be discounted from your marketing mix. We’re here to help your business break into TikTok advertising and to advise on the top creative tactics to propel you to the top.
WhatsApp Advertising
Get ready for the instant messaging revolution. Watch this space as this platform starts to evolve or get in contact now to be the first to benefit from Meta’s new WhatsApp advertising placements.
X Advertising
Stand out in the midst of a fast-moving feed. Twitter can be used to generate both engagement and action with over 400 million monthly active users to communicate your offer to.
Pinterest Advertising
Pinterest is the platform that users visit during their research and discovery phase. Pinterest advertising can form part of your marketing strategy by putting your brand in front of its earlier on in the consumer journey.
Snapchat Advertising
With highly engaged users, Snapchat ads are a great tool. Snapchat indexes highly in certain countries and amongst certain age ranges – our specialists can help you determine how to maximize Snapchat’s advertising potential.
Paid social FAQs
What is paid Social?
Paid social is another word for advertising. We place ads on social media platforms, such as Instagram or X, and target our desired audience, in order to achieve certain marketing objectives.
How does paid social advertising work?
Almost all social media platforms offer self-serve ad platforms. You can create an ad account and set up a campaign according to your goals. You then choose from various settings – such as audience, campaign duration, daily budget, ad visuals, and written copy. Once live, you can change these settings to optimize your spend.
Why invest in social media Marketing?
Paid social ads can help you reach new audiences – whether you are looking to reach a broad audience or target a niche demographic. It can also help re-target existing customers and promote your latest news or promotions. With dozens of major platforms to choose from and various types of adverts, most businesses find paid social media advertising helps achieve their business goals.
How much do social media ads cost?
It depends! Costs vary depending on your region, ad objective, and campaign performance.
You choose ad objectives based on your goal, so if you’re looking to reach a large audience, choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions).
Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action e.g. website purchase) but a higher cost to reach those users.
How should my business decide which social channels to invest in?
We use tools to see: where your target audience (new users or existing customers) are spending their time online; and what platforms your competitors are using to grow or protect market share.
We can also advise on test campaigns to run to split-test which platforms can help drive results. If you already have historical data, we can audit your previous performance to determine whether investing in TikTok, Meta or Pinterest (among others) is the best for your business.
How important is creative in paid social advertising?
Creative is one of the most essential components of any advertising campaign. Users scroll past content quickly – so your visuals need to grab attention. Brands should experiment with their creative, and implement tests, to understand what is working the best.
Do my business need a paid Social Agency?
Hiring an agency for paid social ads can save you and your business valuable time. Agencies can tap into existing platform expertise, such as what creatives and audiences work well, to ensure that any spend on the platform is well-optimized. They can also liaise with account managers at platforms, to troubleshoot issues or get your company whitelisted to test a new feature.
What is Impression's approach to measurement?
No marketing channel exists in a silo – least of all paid social. This kind of advertising sits across the whole marketing funnel, and but not usually a final touchpoint in a user’s journey.
We work with in-platform data and tools like Google Analytics for daily optimizations and reporting. We also leverage real-world data (such as actual sales or cost of sale) to see the halo effect of investing in paid social. This can be paired with geographical holdouts, lift studies, and more techniques to understand the true impact of your spending.
Where possible, Sention also recommends investing in data science alongside your marketing activity (e.g. econometrics and media mix modeling) for a holistic understanding of your entire marketing mix.
