Expert
Branding
Services
Want to breathe new life into your brand and messaging? We provide branding services that deliver fresh corporate identities. We aim to enhance and differentiate your market position to attract new customers.
Ready to get started?
Here’s what we offer:
By taking a strategic approach, we uncover insights that target your audience and define your story. If there are multiple products or services, we consider how best to market them across channels and whether they need to be aligned or differentiated.
While branding involves designing a logo and associated promotional materials to communicate your company identity, it also involves honing your tone of voice and messaging. We believe that the best results are achieved through a balanced approach that gives sufficient attention to each stage of the process.
Brand Strategy
The long-term plan for the development of your brand in order to achieve your goals.
Brand Design
Your company name, logo, design, and the aesthetic elements (or codes) to create a distinctive identity.
Language and Voice Tone
Developing a tone of voice and visual communication design style, adding character and substance to your visual elements.
Marketing Assets
Any creative material pertaining to your brand including the logo, website, business cards, brochures, and more.
Systems and Guidelines
Rules that govern the use and overall composition of a company's brand.
Campaign Creative
Extending your brand strategically via campaigns to achieve short term (sales goals) and long term (brand building) goals.
HOW WE WORK
Stage 1
We get to understand you, your brand, your market, your consumers. We get to the heart of your branding strategy, and understand the reasons behind certain brand elements like your brand image, brand voice, brand message and logo design. We assess your competition, analyse your potential customers and even evaluate the success of your marketing campaigns.
Stage 2
The stage that sets us apart from other business branding services. We collaborate by bringing your expertise, your ideas, and your views on board with our digital branding services. We create a brand identity design with you, to ensure that your business brand remains authentic to your company origins. And we won't go ahead on things like the branding process, brand strategy, logo design, or creation of brand guidelines unless we have your approval and input.
Stage 3
We refine, using feedback and A/B testing to build the brand you’ve desired all along. We make sure your new brand identity and business branding efforts have a strong brand voice, are able to instigate brand awareness, and have a range of beautifully designed unique digital assets like an engaging website design, and social media branding materials, to engage and entice potential customers.
Brand Health Check
Are you serious about elevating your brand and making the changes that could set your business apart from the competition and build strong affinity with your key target audience? Then request your free brand health check here and let our brand agency expertise give you the answers you need to help you get there.
What is the purpose of branding?
The purpose of branding is primarily to create a distinct and lasting impression on customers and the market. Companies need to create a unique identity for their products or services to stand out amidst competition.
This involves crafting a specific image and brand personality that people can relate to and recognize. It's about creating the right way for customers to know and understand what a company offers for customers, how it works, and why it's different.
Why is branding important?
Branding is paramount as it forms the first impression and the lasting image of your company in consumers' minds. Effective branding services help to communicate your company's value proposition, culture, and the unique qualities of your services in one cohesive brand experience.
The synergy between branding and marketing amplifies this message, ensuring it resonates with your target audience. When done right, branding establishes trust and emotional connections with consumers, influencing their purchasing decisions and fostering loyalty. Thus, branding is not just a marketing tool, but an essential aspect of business strategy.
How much does it cost to hire someone for branding?
The cost to hire someone for branding varies widely and depends on the complexity and scope of the required services.
For instance, if you're a small business requiring only a logo design, it might be a smaller investment compared to a larger company needing a comprehensive branding strategy that encompasses marketing efforts across multiple platforms.
Typically, in professional branding agency services start from 30k dollars. It's important to consider your business needs and budget when choosing a branding professional.
How long will brand development and brand design solutions take?
How to choose the right agency?
Choosing the right branding agency involves assessing their portfolio to understand their style and success in relevant industries. It's crucial to ensure their approach aligns with your company's values and goals for a productive collaboration.