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Company Briefing

The following strategic briefing questionnaire is essential for us to gain an in-depth understanding of your business, market, and objectives. The information you provide will form the basis for developing a personalized and effective growth marketing strategy.

We kindly ask that you take the necessary time to answer each question in a detailed and accurate manner. The more complete and reliable the information you provide, the better we can understand your unique situation and create a tailored action plan to drive your growth.

Through this briefing, we will explore key areas of your company:

1. General Company Information
2. Market and Competition
3. Customers
4. Marketing and Sales
5. Customer Service and Retention
6. Technology and Data

Your responses will allow us to identify opportunities, challenges, and high-impact actions. We will use these insights to develop a personalized plan with specific tactics, KPIs, and goals to accelerate your growth.

At Sention, we are committed to maintaining the confidentiality of the information you provide. All data collected through this briefing will be treated with the utmost discretion and will not be disclosed to third parties under any circumstances. Your information will be used solely by our internal team for the purpose of developing your personalized growth marketing strategy.

Your commitment to this briefing process is crucial for us to provide you with the best possible strategy. The information you share will lay the foundation for a solid, data-driven plan designed to take your business to new heights.

Thank you for taking the time to complete this questionnaire. We are eager to collaborate with you and help you achieve your growth goals.

Before we start, let us know who’s if completing this briefing.

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1. What is the name of your company?

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2. Please provide a brief description of your company

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3. What are your company’s general objectives and goals in the short and long term?

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4. How is your company structured in terms of departments and hierarchy?

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5. Could you provide us with a detailed list of the products and services you offer, along with a description of each?

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6. What specific problems or needs do your products or services solve for your customers?

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7. What are the prices of your products or services?

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8. How often do your customers typically purchase your products or services?

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9. What is the estimated size of your target market?

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10. Could you provide demographic information about your target market?

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11. Please name your top 10 competitors in the market

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12. Why do you believe your customers would choose you over your competition?

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13. In which geographic markets does your company currently operate?

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14. Has your company defined a lead qualification criteria? If so, could you describe it?

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15. Have you developed ideal customer profiles? If so, could you share those profiles with us?

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16. Have you identified ideal company profiles to target as customers? If so, could you describe them?

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17. What is the average lifetime value (LTV) of a customer for your company?

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18. Thinking about your best customer, what key characteristics, needs, and behaviors do they exhibit? What makes them an ideal customer for your business?

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19. What are the main barriers to entry or challenges that potential customers face when considering your products or services?

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20. What marketing actions are you currently executing for lead generation? What KPIs do you use to measure their effectiveness, and what are the results obtained?

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21. What actions does your team take to convert a lead into a paying customer?

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22. What marketing objectives has your company defined? How do you measure them, and how often?

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23. What budget have you allocated for your marketing strategies?

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24. Have you clearly defined your value proposition and your irresistible offer for your target audience?

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25. Do you have an established brand manual?

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26. Do you have a defined and documented sales process?

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27. What are your company’s sales objectives?

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28. On average, how long does it take to close a sale from the first contact to the close? (reply quantity of days)

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29. What are the main reasons why your company loses sales opportunities?

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30. What metrics do you use to evaluate your sales team’s performance?

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31. Have you implemented any upselling or cross-selling strategies? If so, could you describe them?

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32. Could you describe the structure and composition of your current sales team? How many people are in each role, and what are their main responsibilities?

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33. What resources, tools, and content does your sales team currently use to support the sales process? Do you believe there are any gaps or unmet needs in this area?

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34. What strategies does your company employ to build loyalty and retain your current customers?

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35. How often do your customers repurchase your products or services? (reply in days)

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36. Please describe your post-sales service and customer support process.

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37. How does your company collect and manage customer feedback and opinions?

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38. What are the main communication channels you use to interact with your customers?

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39. Could you provide us with a list of all the software tools your company uses, both free and paid, and the number of licenses you have for each?

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40. How often do you audit your database to ensure it is up-to-date and accurate?

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41. Does your company need to duplicate information between multiple systems? If so, could you explain what information is duplicated and between which systems?

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42. Do you conduct online advertising? If so, on which platforms and with what objectives?

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43. Do you analyze your website’s metrics and performance? If so, what tools do you use, and which metrics do you closely monitor?

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